The Business Payroll Rebate (BPR) Solution drives growth, compliance, and added employee benefits for the healthcare staffing provider.
Primcura Healthcare, founded on 1st January 2021 by Managing Director Rob French, has rapidly established itself as a trusted provider of temporary and permanent healthcare staff. Rob’s vision for Primcura was shaped by his upbringing—his mother served as a registered nurse for 35 years—and his own professional journey, which included a career in professional sport followed by a decade in healthcare recruitment beginning in 2011.
From its modest beginnings with just two employees, Primcura Healthcare has grown to a team of 14 internal staff and over 260 healthcare assistants, support workers, and registered nurses. Rob’s ambition has always beenclear: to build a company that leads in the provision of exceptional healthcare staffing solutions.
To support this growth, Rob was introduced by his accountant to Lord Russell Baker of Amber Dew Business Services. The initial objective was to explore opportunities to enhance profitability. After reviewing several options, Rob chose to implement Amber Dew Business Services’ Business Payroll Rebate (BPR) Solution.
Rob was drawn to the BPR for two key reasons: it was a new and innovative concept for him, and the financial benefits were highly compelling. Following thorough due diligence—including discussions with several long-standing Amber Dew Business Services’ clients—he was reassured of the solution’s credibility. As Rob put it, “What was the icing on the cake, was the involvement of an ex-HMRC Tax Inspector. His expertise provided peace of mind that everything was 100% legal and fully compliant with HMRC regulations.”
In addition to the £75,000 annual profitability increase, the solution also delivered added value to Primcura’s employees, who gained access to a complimentary benefits package offering discounts on a wide range of retail and lifestyle services.
Looking ahead, Lord Russell and his team at Amber Dew Business Services will continue working with Primcura to review further opportunities, starting with insurance, banking fees, and strategies to expand market share within the healthcare sector.
Rob summarised his experience by stating: “Lord Russell and his team have been extremely professional throughout the entire process. They kept us wellinformed at every stage, and what impressed me most was their speed of response in resolving key issues. Their support has been invaluable to our business.