🏏 English Cricket’s Barmy Army – Behind the Scenes with Chris Millard
🎙️ The World of Lord Russell Podcast Talk Show
Join Lord Russell Baker for an energetic and insightful conversation with Chris Millard, Managing Director of The Barmy Army and Emprise Group Ltd, as he shares the story behind one of cricket’s most iconic supporter movements. This British entrepreneur shares his journey in sports, tourism, and recreation and leisure. Learn about how he manages global brands and his business advice.
From backpackers to a global brand, The Barmy Army has become the heartbeat of English cricket fandom. Chris reveals how he helped transform the group into a thriving business, while keeping the spirit of fun, passion, and sportsmanship alive.
🔥 In this episode, you’ll discover:
– The origins and evolution of The Barmy Army
– Chris’s journey from university placement to leading a 33,000+ member fanbase
– The impact of removing the St. George’s flag from the logo
– Challenges and triumphs during England’s cricket tours and World Cup campaigns
– His role in the Cricket Supporters Association and Emprise Group
– How cricket can grow and overcome its biggest challenges
📺 Whether you’re a cricket fan, sports entrepreneur, or just love stories of grassroots movements going global, this episode is packed with energy, insight, and inspiration.
🔔 SUBSCRIBE for exclusive interviews with sporting legends and business leaders sharing breakthrough strategies for success:
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